Privacy Policy

Waffle Labs, Inc.

Last Modified: May 19, 2026

At Waffle Labs, Inc. ("Waffle," "we," "us," or "our") we are committed to being transparent about how we collect, use, share, and protect your information. This Privacy Policy ("Policy") applies to Waffle's owned and operated websites ("Site," "Sites"), including https://www.waffle-labs.com, the Waffle Mobile App ("App," and collectively with the Sites, the "Waffle Products"), and any services offered (the "Services").

This Privacy Policy is incorporated into, and is part of, our Terms of Use which govern your access to and use of the Waffle Products and/or Services. Unless otherwise defined herein, capitalized terms shall have the meanings assigned in the Terms of Use.

By accessing any Waffle Product or using any Services, you agree to be bound by this Policy. We encourage you to review this Policy periodically, as it may be updated from time to time. For questions, contact us at founders@waffle-labs.com.

1. Information We Collect

We collect several types of information to provide and improve our Services:

1.1 Personal Information

We collect information you voluntarily provide, which may include your name, email address, phone number, account credentials, and any other information you choose to share. We may also collect information when you communicate with us or engage with certain features of the Waffle Products.

1.2 Automatically Collected Information

When you use the Waffle Products, we automatically collect certain information, including:

  • Device identifiers, IP addresses, and browser or operating system type

  • Pages visited, links clicked, referring and exit URLs

  • Time and date of visits, session duration, and browsing activity

  • General geographic location (e.g., city or region)

1.3 Payment Information

Payment processing is handled by trusted third-party providers including Stripe and Braintree. When you complete a transaction, you will interact with their platforms and your information will be governed by their respective privacy policies, available at https://stripe.com/privacy and https://www.braintreepayments.com/legal/braintree-privacy-policy. We do not store full payment card details on our servers.

1.4 Cookies and Tracking Technologies

We use cookies, pixels, beacons, and similar tracking technologies to recognize your device, remember your preferences, analyze usage patterns, and deliver relevant content and advertising. You may configure your browser to accept, reject, or notify you of cookies. Note that disabling cookies may affect certain features of the Waffle Products.

We may work with third-party partners, including Adroll, to collect and process information about your activity on our Sites for purposes including traffic analysis, ad measurement, and displaying interest-based advertising on third-party platforms.

1.5 Analytics

We may use third-party analytics tools such as Google Analytics to understand how users interact with the Waffle Products. These tools collect aggregate data and do not build individual user profiles. You may opt out of Google Analytics by installing the browser add-on at https://tools.google.com/dlpage/gaoptout, or by adjusting your Google Ad Settings at https://www.google.com/settings/ads.

2. How We Use Your Information

We use the information we collect for a wide range of purposes, including to:

  • Provide, operate, maintain, and improve the Waffle Products and Services

  • Process transactions and send related confirmations and invoices

  • Respond to inquiries and provide customer support

  • Send marketing and promotional communications consistent with your preferences

  • Personalize your experience and recommend relevant features or content

  • Conduct analytics, research, and product development

  • Detect and prevent fraud, unauthorized access, and other illegal activity

  • Comply with applicable legal obligations and enforce our Terms of Use

  • Train, test, and improve internal systems, models, and algorithms using aggregated or de-identified data

3. Sharing Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We share information with vendors and partners who assist us in operating the Waffle Products, processing payments, delivering communications, or providing analytics.

  • Advertising Partners: We may share or make available certain data with advertising partners to serve interest-based ads on our behalf across the web and mobile platforms.

  • Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or dissolution, your information may be transferred to a successor entity.

  • Legal Requirements: We may disclose information to comply with applicable law, regulation, court order, or legal process, or to protect the rights, property, or safety of Waffle, our users, or others.

  • With Your Consent: We may share information for other purposes with your consent.

4. Interest-Based Advertising

We and our advertising partners may use your data to serve advertisements tailored to your interests, both on the Waffle Products and on third-party sites and apps. Some of these activities may constitute "sharing" or "selling" of data under certain state privacy laws. You may opt out of interest-based advertising via:

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. When data is no longer needed, we will delete or de-identify it in a commercially reasonable manner.

6. Your Choices and Rights

Depending on your jurisdiction, you may have rights with respect to your personal information, including the right to access, correct, or delete data we hold about you. To make a request, contact us at founders@waffle-labs.com. We may need to verify your identity before processing your request. Note that certain information may be retained where required by law.

To unsubscribe from marketing communications, follow the opt-out instructions in any message we send you, or contact us directly.

7. Children's Privacy

The Waffle Products are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from someone under 18, we will promptly delete it. If you believe a minor has provided us with personal information, please contact founders@waffle-labs.com.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no transmission or storage system is completely secure, and we cannot guarantee absolute security. If you receive a communication purporting to be from Waffle that requests sensitive information, treat it as suspicious and report it to founders@waffle-labs.com.

9. Third-Party Links and Services

The Waffle Products may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of such third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Modified" date at the top of this page. Your continued use of the Waffle Products after any update constitutes acceptance of the revised Policy.

11. Contact Us

If you have questions or concerns about this Policy or our data practices, please contact us at:

Waffle Labs, Inc.

Email: founders@waffle-labs.com

12. Governing Law

This Policy is governed by the laws of the Commonwealth of Massachusetts, U.S.A., without giving effect to any conflict of law principles.